HubSpot Features and Licenses: A Complete Guide

When businesses look to scale, one of the biggest challenges is keeping Sales, Marketing, Service, Content and processes aligned.

That’s where HubSpot comes in. Known initially as a CRM, HubSpot has grown far beyond contact management. It’s now a powerful business platform that connects marketing, sales, service, content, and integrations under one roof.

In this blog, we’ll walk through what HubSpot is, the different licenses available across its Hubs, and why it’s more than just a CRM. It’s a growth engine for modern companies and we are here to get the best out of the investment.

What is HubSpot?

At its core, HubSpot is a Customer Relationship Management (CRM) platform, but it doesn’t stop there. The CRM acts as the foundation, giving you a single source of truth about your leads, customers, and partners. On top of that, HubSpot offers specialized “Hubs,” each designed to strengthen a different area of your business:

• Marketing Hub – Attract, engage, and nurture leads effectively.
• Sales Hub – Manage and track your sales pipeline with ease.
• Service Hub – Deliver outstanding customer support and improve satisfaction.
• Content Hub (formerly CMS Hub) – Build and manage your website with powerful tools.
• Data Hub (formerly Operations Hub) – Keep your data clean and ensure smooth processes and integrations.
• Commerce Hub – Streamline your billing processes to accelerate growth.
• Smart CRM – Connect customer data, teams, and tools into one unified system.

What makes HubSpot truly unique is the seamless integration of all these Hubs. It provides a unified platform where data flows freely, and teams can collaborate without silos.

Below is HubSpot’s previous model, which illustrates the different Hubs with Smart CRM at the core.

HubSpot Licenses by each Hub briefly

Behind each card, you’ll find a selection of the Hub’s core features across the Starter, Professional, and Enterprise licenses.

HubSpot’s Marketing Hub provides the tools to attract leads, automate campaigns, and monitor marketing processes, all on a single platform. Marketing Hub offers tools for both small and large teams, with different license tiers (Starter, Professional, Enterprise, and a free version) that scale according to your business needs.

• Starter – Email marketing, forms, and basic automation.
• Professional – Advanced marketing automation workflows, A/B testing, connected social media accounts, and enhanced reporting.
• Enterprise – Custom reporting, advanced revenue and marketing ROI tracking, and team-based permissions.

HubSpot’s Sales Hub is an extension of the CRM that equips sales teams with a powerful toolkit for managing the sales process, tracking leads, automating contact follow-ups, and closing deals more efficiently. It provides a versatile and scalable platform designed to boost sales performance, from small teams to global organizations.

• Starter – Email tracking, meeting scheduling, and simple pipeline management.
• Professional – Sales automation, revenue forecasting, and advanced reporting.
• Enterprise – Advanced permissions, fully customizable sales playbooks, and large-scale revenue analysis.

HubSpot’s Service Hub is a comprehensive solution for customer service teams, whether in a small business or a growing organization. It integrates seamlessly with the CRM and other Hubs, providing tools for ticket management, analytics, automation, and measuring customer satisfaction.

• Starter – Ticketing, live chat, and a basic knowledge base.
• Professional – Customer feedback surveys, SLAs, and automation for customer support processes.
• Enterprise – Advanced ticket routing, customer service playbooks, and flexible team structures.

HubSpot’s Content Hub (formerly CMS Hub) is an integral part of the HubSpot ecosystem. It’s a modern, AI-powered platform that enables you to create, manage, publish, and optimize website content efficiently. Seamlessly integrated with the CRM and other Hubs, it supports true multichannel marketing within a single system.
For example, both SuiteStack’s website and this blog are built on HubSpot’s Content Hub.

• Starter – Easy drag-and-drop editor, website themes, and basic hosting.
• Professional – Dynamic and smart content, A/B testing, advanced SEO tools, and analytics.
• Enterprise – Adaptive testing, serverless functions, membership content and multi-domain management, plus enterprise-grade security.

HubSpot’s Data Hub (formerly Operations Hub) creates a robust data foundation that unifies, cleans, and keeps all customer data up to date, making it smart and usable across every HubSpot product. It eliminates silos, automates data management and gives teams a clear, unified view of customer information. Data Hub is an advanced tool designed to ensure smooth data handling, integrations, and processes.

• Starter – Data synchronization and simple automations.
• Professional – Advanced data automation, custom-coded workflows, and Data Studio.
• Enterprise – Data quality tools, custom reporting, and advanced administrative features.

HubSpot’s Commerce Hub is a platform that manages the entire quote-to-cash process directly within HubSpot CRM. It includes an AI-powered CPQ (Configure, Price, Quote) solution, as well as billing and payment management, all seamlessly integrated with CRM data, sales, finance, and operations. In addition, Commerce Hub supports flexible pricing, approvals, and reporting features that scale with your business.

• Starter – Basic functionality with limited features.
• Professional – Full CPQ (Configure, Price, Quote) capabilities along with billing and payment features.
• Enterprise – Additional tools for billing approvals, auditing, and advanced financial management.

HubSpot’s Smart CRM brings together all customer data, teams, and tools into one intelligent platform. Powered by AI, it enriches CRM data, enables flexible views, provides predictive insights, and automates routine tasks — allowing your team to focus on what truly matters. In practice, HubSpot now delivers certain capabilities that were once tied to individual Hubs directly within Smart CRM. For example, you can use Custom Objects without needing a Sales Hub Enterprise license, making advanced CRM functionality more accessible across the platform.

• Starter – User permission management and automatic data enrichment.
• Professional – Full customization of CRM views, efficient duplicate management, and structured team hierarchies.
• Enterprise – AI applied to CRM index pages, custom objects, and single sign-on (SSO) support.

Integrations: HubSpot as a Connected Platform

One of HubSpot’s biggest advantages is its ecosystem of integrations. With almost 2,000 apps in the HubSpot Marketplace, including Salesforce, Slack, Gmail, Zoom, and countless others, you can connect the tools your teams already use. This turns HubSpot into more than a CRM. It becomes a central hub for your tech stack and the source of truth to your data.

By connecting data and processes, you eliminate manual work, reduce errors, and give every team access to the same insights.

Why HubSpot is More Than a CRM

Calling HubSpot just a CRM doesn’t do it justice. While contact management is the foundation, the true value comes from how the platform:

• Connects core processes (marketing, sales, service, content, and operations).
• Drives alignment across teams with a single source of truth.
• Supports growth by scaling with your needs—from a small team to a global enterprise.

With HubSpot, you don’t just manage customer relationships. You create a connected growth platform that helps your business attract, engage, and delight customers at every stage.

Final Thoughts

Choosing the right HubSpot license depends on your team’s size, processes, and growth goals. Whether you start with a single Hub or combine several, the beauty of HubSpot is its scalability and integration.

By investing in HubSpot, you’re not just buying software. You’re building a connected platform that supports your company’s growth today and in the future. We at SuiteStack are experienced to help you to fine tune your tech stack to a powerful growth engine, that supports your growth and helps you to scale and provide unique customer value. Read more about our solutions, or contact us directly!