When a legal letter forced us to give up our name, we turned a setback into a showstopper. Here is how we buried the past, celebrated our short legacy and unveiled the future of our brand, all in one unforgettable day in Stockholm.
A Death Notice No One Expected
We didn’t plan to rebrand after 4 weeks after the start, but then came the cease and desist. We received an email from HubSpot that our former company name "SuiteHub" won't be accepted as a HubSpot Solutions partner program due to the word "Hub" in the name. At first we were shocked that this had been unnoticed due to the fast speed, new processes and controlled chaos when starting the new business. But soon after we realized that this could be a creative opportunity to rename and redefine our identity.
Mourning With Style: The Funeral of SuiteHub
Black clothing, short speeches and good food. Yes, we held a proper funeral for SuiteHub to mourn the name and to pay our respects ⚰️.
The Resurrection: Welcome to SuiteStack
From the ashes of SuiteHub, we introduce: SuiteStack, our clearest vision yet.
In the context of sales and marketing technologies, the term "Suite" typically refers to a collection of integrated tools or software applications that work together as a cohesive system to support various business functions. A Suite includes multiple features bundled together under one platform, like HubSpot. These tools address a variety of sales and marketing requirements, along with customer service and CMS functionalities.
The term "Stack" refers to the set of software tools and platforms a company uses to run, automate, and analyze its sales and marketing operations. It's short for "technology stack." A marketing stack or sales stack is like a custom-built toolbox, the combination of all the technologies a business selects and integrates to drive performance.
Combining these two terms felt the perfect way to describe our expertise and introduce ourselves to the world, so here we are.
What’s Next
New HubSpot implementation projects, integrations, ongoing support for our clients & best practices to get the best out of your tech stack to build a growth engine. This is why we exist, and this is what we promise. It's also the ideal moment to introduce our new blog. Keep an eye out and join us on our journey!
/ SuiteStack