HubSpot Features and Licenses: A Complete Guide

When businesses look to scale, one of the biggest challenges is keeping Sales, Marketing, Service, Content and processes aligned.

That’s where HubSpot comes in. Known initially as a CRM, HubSpot has grown far beyond contact management. It’s now a powerful business platform that connects marketing, sales, service, content, and integrations under one roof.

In this blog, we’ll walk through what HubSpot is, the different licenses available across its Hubs, and why it’s more than just a CRM. It’s a growth engine for modern companies and we are here to get the best out of the investment.

What is HubSpot?

At its core, HubSpot is a Customer Relationship Management (CRM) platform, but it doesn’t stop there. The CRM acts as the foundation, giving you a single source of truth about your leads, customers, and partners. On top of that, HubSpot offers specialized “Hubs,” each designed to strengthen a different area of your business:

• Marketing Hub – Attract, engage, and nurture leads effectively.
• Sales Hub – Manage and track your sales pipeline with ease.
• Service Hub – Deliver outstanding customer support and improve satisfaction.
• Content Hub (formerly CMS Hub) – Build and manage your website with powerful tools.
• Data Hub (formerly Operations Hub) – Keep your data clean and ensure smooth processes and integrations.
• Commerce Hub – Streamline your billing processes to accelerate growth.
• Smart CRM – Connect customer data, teams, and tools into one unified system.

What makes HubSpot truly unique is the seamless integration of all these Hubs. It provides a unified platform where data flows freely, and teams can collaborate without silos.

Below is HubSpot’s previous model, which illustrates the different Hubs with Smart CRM at the core.

Integrations: HubSpot as a Connected Platform

One of HubSpot’s biggest advantages is its ecosystem of integrations. With almost 2,000 apps in the HubSpot Marketplace, including Salesforce, Slack, Gmail, Zoom, and countless others, you can connect the tools your teams already use. This turns HubSpot into more than a CRM. It becomes a central hub for your tech stack and the source of truth to your data.

By connecting data and processes, you eliminate manual work, reduce errors, and give every team access to the same insights.

Why HubSpot is More Than a CRM

Calling HubSpot just a CRM doesn’t do it justice. While contact management is the foundation, the true value comes from how the platform:

• Connects core processes (marketing, sales, service, content, and operations).
• Drives alignment across teams with a single source of truth.
• Supports growth by scaling with your needs—from a small team to a global enterprise.

With HubSpot, you don’t just manage customer relationships. You create a connected growth platform that helps your business attract, engage, and delight customers at every stage.

Final Thoughts

Choosing the right HubSpot license depends on your team’s size, processes, and growth goals. Whether you start with a single Hub or combine several, the beauty of HubSpot is its scalability and integration.

By investing in HubSpot, you’re not just buying software. You’re building a connected platform that supports your company’s growth today and in the future. We at SuiteStack are experienced to help you to fine tune your tech stack to a powerful growth engine, that supports your growth and helps you to scale and provide unique customer value. Read more about our solutions, or contact us directly!